What one person with AI can build.
A memoir of building a real company with AI agents. Not theory. Not predictions. The actual experience of launching Second Ring—from first commit to first customer—using the methods described in this book.
No spam. Just a heads-up when it launches.
Read About the BookThe era changed. Most people haven't noticed yet.
The jump from “AI that answers questions” to “AI that executes tasks” is roughly the distance between a calculator and an employee. They both involve numbers. The resemblance ends there.
Infinite Leverage is written from inside the experience—not the polished retrospective. Dave Lawler built a company called Second Ring using AI agents for everything: code, operations, marketing, customer service. This book tells that story as it happened, including the wrong turns.
From first notebook to launch day
The Realization
How a NotebookLM video made everything click—and why writing everything down became the foundation.
The System
Building a repository that becomes the company. Multi-agent teams. AI that submits pull requests while you sleep.
The Launch
Why Second Ring, what got cut, and what it looks like when automation is the company.
Dave Lawler
Dave Lawler
Founder, Velocity Point
Dave spent decades in enterprise integration and software architecture. When the AI era arrived, he built Velocity Point and Second Ring using the exact methods described in this book. Infinite Leverage is the story of that build—written from mid-climb, not the summit.
The companion book
Infinite Leverage is the memoir. Ratchet Learning is the how-to playbook. Together, they're the complete picture.